In the second half of the eighteenth century, numerous newspaper advertisements were published in the main cities of Europe. Among the various offers and information are sections detailing the organization of shared travel from Lyon. It was possible to save money by taking a passenger with you or finding a place in a vehicle. This article examines how, why, when and by whom these practices were implemented on European roads. Examples from other French cities open a comparative perspective. Shared travelling thus appears as a characteristic practice of merchant elites.